Volvo Car launches ‘V40 Cross Country’ in its Bangalore Showroom

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L-Tomas-Ernberg-Managing-Director-Volvo-Auto-India-R-Sudeep-Narayan-Marketing-PR-Director-at-the-launch-of-V40-Cross-Country-in-Bangalore,today

L-Tomas-Ernberg-Managing-Director-Volvo-Auto-India-R-Sudeep-Narayan-Marketing-PR-Director-at-the-launch-of-V40-Cross-Country-in-Bangalore,today
L-Tomas Ernberg, Managing-Director Volvo Auto India-R-Sudeep-Narayan-Marketing PR Director at the launch of V40 Cross Country in Bangalore,today

Enarada, Bangalore, June 20, 2013:

Volvo Auto India today unveiled the most anticipated Volvo V40 Cross Country at their Volvo Cars Showroom, Martial Motors located in Bangalore.

The new Volvo V40 Cross Country brings the unique blend of capable ruggedness and expressive elegance up to a new altitude by establishing a Cross Country in the Premium C-segment. With its rugged design cues, increased ride height and a whole range of technological innovations, the V40 Cross Country is all set to create a new benchmark in the premium compact segment in India.

Located on the Devaraja URS Road, Race Course, the showroom is having a true Scandinavian ambience. The showroom is owned by Ritesh Reddy and Saket Talwar.

V40 Cross Country offers luxury, features and style in a compact package. The Cross Country will be available in D3 Engine, 2.0 Litre 5 Cylinder, 6 Speed Automatic transmissions with 150HP and a whopping 350 Nm torque.

Priced at Rs. 29.25 Lakhs (Ex-showroom, Bangalore) the Volvo V40 Cross Country will be retailed through Volvo’s dealerships across the country starting June 2013.

Tomas Ernberg, Managing Director, Volvo Auto India said, “The Volvo V40 has received the top rating of five stars in the Euro NCAP collision test. The overall result is the best ever recorded by the institute. Volvo V40 Cross Country which is a variant of the V40 represents a model which is Premium in Design, Features, Technology and Safety. We offer a complete package with no hidden costs. The V40 Cross Country is an excellent example of how Volvo is taking Safety into the future. We believe that the most premium thing in life is life itself. With TFT instrumentation clusters (no needles); integrated panoramic glass roof and a host of other features as standard, it redefines the compact luxury offering. It is miles ahead of the competition when it comes to intelligent accident prevention and mitigation. The car will bring in new impetus to our growth strategy in India.”

Sudeep Narayan, Marketing & PR Director, Volvo Auto India said, “The V40 Cross Country will attract the new generation of young upmarket Luxury Car buyers in India primarily because it offers high-end technology, drivability, safety and features parallel to none in this price bracket. The car promises to bring alive the ‘Adventurer in you by appealing ‘To your other side’.”

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