Ford India showcases Chennai-built EcoSport in Bangalore

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Bangalore, March 28, 2013:

Going further with its largest product experiential campaign EcoSport Urban Discoveries, Ford India, today showcased its Chennai-built urban SUV EcoSport to customers in Bangalore. The product was displayed today at the EcoSport Urban Hub at Mantri Mall at Malleshwaram, Bengaluru.

This EcoSport Urban Hub, part of the 12-city campaign roadshow will excite and engage consumers at the popular shopping mall this weekend of March 29-31, 2013. Ford India had kicked off the multi-city roadshow with the simultaneous opening of EcoSport Urban Hub for the first time on March 15, 2013 in New Delhi and Mumbai, followed by Gurgaon and Navi Mumbai on the weekend starting March 22, 2013.

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EcoSport Urban Discoveries Campaign launched on March 1, 2013 by Ford India has unlocked the first-of-its-kind opportunity for a hundred consumers to drive the urban SUV starting May 2013 and share their product experience with family and friends.

Joginder Singh, president and managing director of Ford India said, “We are excited to go live with our game changer EcoSport at the EcoSport Urban Hub as we bring our urban SUV closer to our consumers in Bangalore. We have taken a step further by giving them an opportunity to drive and experience the Chennai-built EcoSport out in the open and share their product experience with their family and friends. With this experiential drive commencing in May we will go further in meeting their aspirations.”

enarada Ford India also announced that the EcoSport line-up will include four trims, giving consumers a choice of three engine options with options including manual transmission and an automatic transmission option in petrol.

Ford will, for the first time, offer an SUV with its award-winning 1.0L EcoBoost turbocharged engine. EcoSport will be the first vehicle in its segment to feature a voice enabled interactive system better known as SYNC, which the manufacturer has co-developed with Microsoft.

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