Kingfisher Premium announces the 9th edition of The Great Indian Octoberfest

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Asst Vice President, Marketing, UBL, Gurpreet Singh, Managing Director, Common Colours, Vilas V and Singer Raghu Dixit at the announcement press conference
Asst Vice President, Marketing, UBL,  Gurpreet Singh, Managing Director, Common Colours,  Vilas V and Singer Raghu Dixit at the announcement press conference
Asst Vice President, Marketing, UBL, Gurpreet Singh, Managing Director, Common Colours, Vilas V and Singer Raghu Dixit at the announcement press conference

ENARADA, Bangalore, October 09, 2013:

Kingfisher Premium today announced the launch of the 9th edition of The Great Indian Octoberfest – 2013.

The three day fest which is scheduled to take place on the weekend of October 18th– 20that Jayamahal Palace will feature more than 25 artists and bands from various musical genres, freshest Kingfisher brew straight from the brewery and best of music from across the country.

Endorsing his support on the occasion was Bangalore’s very own Raghu Dixit. Chris Hesse from Hoobastank joined in the celebrations through V-SAT.

Taking center stage this year would be American rock band Hoobastank as the headlining band and Bollywood singer Mika Singh as well as Arijit Singh. Other prominent bands performing this edition would be Raghu Dixit Project, All the Fat Children, One Nite Stand, Latetia Zonzambe and many more. Furthermore, beer lovers will sure be spoilt for choice with a variety of freshbeer from the stables of UBL.

Commenting on the occasion, Mr. Gurpreet Singh, Assistant Vice President, Marketing, United Breweries Limited, said, “Kingfisher Premium – The Great Indian Octoberfest has grown to become one of the most anticipated events in the country. With a finger on the pulse of the current music scene, The Great Indian Octoberfest is all about great beer and great music, where lines between genres are blurred and all audiences are likely to find what they enjoy. The fest has grown to become an experience that everyone must be a part of, not just in India but from other parts of the world too. A popular success across age groups this fest has been recognized as an engaging and a musically compelling event. We hope to spread the cheer this year as well”.

Added G.V. Vilas, Managing Director, Common Colors Entertainment, “TGIOF 2013 has stuck to its essence of celebrating this festival truly King style by hosting it in the only Heritage hotel in Bangalore – JAYAMAHAL PALACE HOTEL in the heart of the city. Apart from having a wider gamut of performances from varied music genres in this edition, we have also worked towards a green initiative with multiple partners in terms of promoting car-pooling & providing bus transport from various locations in Bangalore”.

Kingfisher Premium introduced The Great Indian Octoberfest in Bangalore in 2005. The event promises to be a weekend destination where families can unwind and bond over great music, flea markets, fun beer games and an extensive choice of food stalls accompanied by free flowing Kingfisher beer.

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