SIAM organises the seventh styling & design conclave in Bangalore

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Mr. Pankaj Jhunja, Mr. Ambuj Sharma and Mr. Tarun Aggarwal

Mr. Pankaj Jhunja, Mr. Ambuj Sharma and Mr. Tarun Aggarwal

Bangalore January 30, 2013: Society of Indian Automobile Manufacturers (SIAM), organised the Seventh Styling & fifth Automotive Design challenge (ADC’12) at The Taj West End in Bangalore. The conclave focus this year was “Trends impacting automotive design” and it witnessed experience sharing by senior designers of the industry through trends reports, case studies, evolving design processes and role of design in building and sustaining brands.

The daylong event comprised three sessions including inaugural session, and discussions on consumer trends, customer touch point ecstasy, emotional design, insights for automotive applications, user experience trends for automotive infotainment systems and The ABCs of forecasting.

The conclave was attended by eminent speakers like Mr. Arvin Baalu, Director, Harman India, Mr. Shombit Sengupta, Chairman, Shining Consulting, Mr. Mark Jarvis, Innovation Manager, Visteon, Ms. Gaowa Wulin, Design Director, General Motors, China, Mr. Nick Talbot, Global Design Head, Industrial Design, Tata Elxsi, Mr. Vikram Kirloskar, Vice Chairman, Toyota Kirloskar Motor, Mr. Vikram Gulati (Director – Operations, NATRIP and Mr. Anil Saini, Director – Design Studio, General Motors.

They spoke on different ranging topics like diversity of the Indian market in styling and Designing. It concluded with Award ceremony were designs by Shitij Sood from NID, Ankur Singh from IIT Delhi who designed Micro car Tilaq and aerodynamically designed Bike Torro were felicitated.
Mr. Pankaj Jhunja, Chairman, SIAM Styling & Design Group spoke about the theme for this year stressing on the need for educational institutes to give focused inputs for developing the basic skills of automotive designing and introducing new thinking styles at the same time.

“The auto sector is ever evolving and the designs are swiftly moving to the next level. We must looking at bridging the gaps within various design styles as there are many different aspects and skills which are required in the process. A platform like this really helps as it enables us to present our point of view from the industry prospective. The idea is to share the success mantra which fills the gap between what a student is expected to do and what he is being taught and from an industries prospective also to give a kind of reality check,” he said.

Mr. Ambuj Sharma, Joint Secretary, Ministry of Heavy Industries and Public Enterprises said “The automobile industry is growing in the country and there is an increasing need of talented auto designers. The government is proposing to set up an auto design centre in partnership with National Institute of Design, SIAM, ACMA and Indian Institute of Technology, to address the concern of the industry. The centre is being planned to be set up in Pune or Chennai.” He also said that “the timeline has already been fixed for the completion of the project and the cost would run into several hundred crores. “

The conclave that was conducted in Bangalore, also saw a mentoring session with 70 students from 25 design school like NID, IIT Delhi, etc. The objective of the Automotive Design Challenge (ADC) was to provide the young students and designers a platform to showcase their talent and hence offer Indian Automotive Manufactures a talent pool of designers. The students got a chance to interact with the industry professionals and get clarity and understanding of what the industries expects.

The sessions on the second day were highly interactive, where queries from industry representatives were addressed by experts. It was reiterated that the role of National Automotive Board that focuses on R&D in the industry has a greater role in the integration of designers to enhance the capability of the Indian styling and Design market.

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