Bangalore, May 18, 2013:
Vodafone India Ltd, one of India’s leading telecommunications service providers, today announced its association with an upcoming Kannada flick ‘Tony Ek Din Ka Sultan’ as the telecom partner.
The audio launch took place at one of the Vodafone stores in Bangalore amidst the presence of the lead pair Srinagara Kitty and Aindrita Ray along with actor Sadhukokila, and director Jay Tirtha. The actors distributed audio CD’s to the customers present on the occasion.
The focal theme of the movie is on mobile network and communication and how it plays a key role, touching the lives of the characters in a positive way.
Speaking on the occasion Apoorva Mehrotra, Business Head – Karnataka, Vodafone India said, “The movie is about mobile networks and communication which naturally blends with Vodafone. We have always been a pioneer, when it comes to enabling customers to enjoy a superior connectivity experience at affordable rates. It’s our constant endeavour to connect with our customers and customise our services to their needs and preferences. Our association with this movie will help us bond more closely with the Kannadigas. The movie will certainly strike a chord with the masses and will be totally enjoyed by movie buffs”.
Vodafone has an in-film branding deal; where in few sequences of the movie is shot at Vodafone store. Vodafone would be promoting the movie over – Radio, Press & Outdoor and also has the exclusive rights to promote songs and Caller tunes for a month.
