Enarada, Bangalore, June 18, 2013:
Vodafone India, one of India’s leading telecommunications service providers, today announced a massive 80% price cut in charges for its data customers in Karnataka.
This rate would be applicable for all pre-paid and post-paid customers using 2G network on a ‘Pay as you Go’ basis. The rate cut from 10p/10KBto 2p/10KB will make internet access affordable for customers who use mobile internet in a limited way. These new charges are the lowest in market making them extremely attractive for all customers across Karnataka.
Explaining the rationale behind this Industry first move, Apoorva Mehrotra, Business Head –Karnataka, Vodafone India said, “The overall internet penetration in India is low while the mobile penetration is very high. Most consumers will discover the power of the internet via the mobile. We, at Vodafone, want to accelerate mobile internet adoption through penetration, consumption and value addition. This 80% reduction in data charges for customers using 2G network is an important step in this direction and we are confident that this move will facilitate faster adoption and better usage.”
As part of its strategy to democratise data, Vodafone has been hand holding customers to use mobile internet and educating current and potential users about how internet can add significant value to them. The company is also building content partnerships, simplifying pricing, educating retailers and offering choice to customer basis their interests and consumption patterns.