Bangalore, May 13, 2013:
National Association of Software and Services Companies (NASSCOM) today announced the launch of the product council 2013-15, with Ravi Gururaj, Charman & Co-Founder, Frictionless Ventures, as its Chairman.
The council envisions establishing the Indian software product ecosystem as a world class source of high value, innovative, next generation products which are enjoying robust sales traction and are establishing category / IP leadership in both domestic and international markets.
In March 2013, the report of the NASSCOM Expert Committee chaired by N R Narayana Murthy identified the products segment as a key propeller to achieve the vision of an innovative industry that can achieve global recognition.
The council will focus on a “six pillar engagement” to enhance branding, market access, benchmarking, corporate connect, product design and enablement of product solutions in India.
“The product sector in India is at an exciting inflection point as our country seeks to replicate the global leadership position we have attained in the services sector in the emerging high growth products and IP segment”, Gururaj said.
NASSCOM also announced a partnership with Frost & Sullivan to build a “Product Excellence Framework” that will benchmark Indian software products across defined categories.
“This will enable access to market insights, competitive positioning and case studies that can be shared with customers for adoption of Indian software products”, it said.
