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ALCATEL ONE TOUCH launches new series of smartphones

ENARADA, Bangalore, August 22, 2014

ALCATEL ONE TOUCH, a brand of TCL Communication and one of the top ten mobile phone manufacturing company in the world, launched a new series of smartphones for its customers in India with a focus on south and west regions.

The launch announced smartphones in two series; Idol and Hero. The two series consist of smartphones in the mid and high range and are targeted at consumers across various age groups.

ENARADA.COM Mr. Atul Gaur, Executive Managing Director, BrightPoint (an Ingram Micro co.) and Mr Steven Zhao, Country Manager APAC _ India Business Unit.

Speaking on the occasion, Mr. Steven Zhao, Country Manager APAC – India Business Unit said, “We are delighted to launch our series of smartphones specially designed to cater to the demands of the Indian customers. ALCATEL ONE TOUCH brings a great value product by redefining user experience with its innovative design, display and technology. We want our products to be one of the prime enablers to the life that our consumers aspire for and we are confident that with our quality and expertise we will deliver the best to our customers and establish ourselves as a leading player.”

South market is one of the growing engine for the company. In the phase I, the company is planning to launch ALCATEL ONE TOUCH mobile phones in top ten cities like Bangalore, Mysore, Hubli, Hyderabad, Vijaywada, Vizag, Chennai, Coimbatore and Cochin. The range of mobile phones would be made available in leading wireless chains apart from regular multi brand outlets.

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