Whispers Corner

Marketing ‘Mantra’

ENARADA,Bengaluru, November 23, 2014

Some call him a scholar. For some he is a swamiji. For many of those attending his lecture, he was a good orator. Entire auditorium was full and he encouraged everyone not to accept anything in life without asking questions. After the lecture session, he was sitting at one side of the auditorium and many among the audience came to him to take either photograph, autograph or to offer obeisance. Someone had a doubt and asked him a question. Instantly, he urged that person to buy and read his books for getting answers to all his question(s). In the lecture he recommends asking questions and after the lecture he recommends buying his books. Whether that person got the answers or not, book sales increased.

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