ENARADA, Bangalore, September 7, 2013:
Japanese sports equipment brand Yonex today launched their premier standalone store in Karnataka at the Karnataka Badminton Association in Bangalore. At the helm of this launch is Singapore-based Sunrise & Co., distributor of Yonex products in several ASEAN markets as well as in India and Sri Lanka.
Inaugurating the store, Olympic Medalist Saina Nehwal, who shares a historic association with Yonex, having being supported by the brand since 2002 and as product ambassador of the Yonex Nanoray 700 RP, said, “As I strive and prove through excellence to be a strong brand ambassador of the sport, Yonex has already established that association, being synonymous with the sport since its inception.”
First-of-its-kind in Karnataka, the new exclusive Yonex shop at Lanai will offer the latest and best quality range of Yonex products, such as shoes, bags, apparels and accessories. Yonex’s exclusive international range and team apparels will also be available in this store, including walking shoes, which would be available for the first time in the country.
Also present at the event was legendary coach and All England Champion Prakash Padukone, whose academy is housed at the Karnataka Badminton Association. “We at the PrakashPadukoneBadmintonAcademy continuously strive towards nurturing talent into World Class Champions and while strong mentorship and best in class infrastructure is essential for the development of these champions so is the undisputed need for world-class equipment that provides the necessary and required edge that separates the players from the champions. As I grow through the life cycle of player to champion to coach and mentor, I am glad to say that so has the brand – Yonex.”
“we are glad to say that Yonex-Sunrise understands the pulse of the nation and is always working towards catering to the need of every badminton player in the country” said Mr. Vikram Dhar, Country Manager, Yonex-Sunrise, India highlighting the significance of the launch of the store that is the first-of-its-kind in the state and the fourth in India, with other stores in Hyderabad, Lucknow and Chandigarh.
The store shall also house a Yonex ES8PROTECH Stringing Machine personally autographed by Lee Chong Wei and Saina Nehwal. Used exclusively by the Yonex international stringing team and trusted by the tournament pros, the Yonex ES8PROTECH Stringing Machine delivers world-class reliability and accurate stringing operations keeping players and the tournament schedule progressing smoothly, making it also the chosen stringing machine for the Olympics.
