MILK ROUTE products now widely available across Karnataka

Bangalore, March 27, 2013:

MILK ROUTE, the flagship dairy brand of MokshaYug Access (MYA), is now widely available across the state of Karnataka through partnerships with organised retail stores like Bharti Walmart, Food World, Auchen, Reliance, Big Basket and Total hyper market, and general stores to bolster its presence in the market.

MILK ROUTE will offer an array of liquid milk products that includes the UHT Tetra Pack in toned milk and low fat milk variants, which are fortified with Vitamin A. Other liquid milk products include the UHT Pillow Pack for both toned and low fat milk which will be available from 1st May and Pasteurised Pillow Pack – toned milk which has been in the market since October 2012.

The sale of MILK ROUTE’s pasteurised milk will also continue through Bangalore’s oldest and strongest network of suppliers – direct -to-home sales agents, which is expected to account for a majority of the brand’s revenues.

With a continued commitment towards consumer wellness, MILK ROUTE has launched a wide range of liquid milk products for consumers requiring various packaging options and access to milk that is rich in nutrients, safe and easy to use. The launch of its UHT toned and fat free milk fortified with Vitamin A is a demonstration of this effort. Vitamin A is vital for one’s vision, regulating genes, maintaining healthy skin, supporting the immune system and producing red blood cells.

Harsha Moily, Founder and CEO of MYA, says, “The launch of a wide range of products across Bangalore is an important milestone for MILK ROUTE. The partnerships we have with various retail companies have definitely helped us take an important step towards our objective to supply consumers with nutritious milk. We are also proud to introduce toned milk fortified with Vitamin A as part of our commitment to consumer wellness in a country where there is a deficiency of this vitamin. We will continue to identify gaps in the dairy sector and introduce products to fulfill consumer requirements.”