New band to bind the youth

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ENARADA, Bengaluru, January 6, 2015

After Raksha Bandhan band, Friendship band and other bands have conquered the hearts of the youth, new band is emerging to bind, inspire and guide them to ‘Be good and Do good.’

To mark 152nd Birthday of Swami Vivekananda and to celebrate ‘National Youth Day’ on January 12, ‘Vivek Band’ will be launched and continue to adorn the wrists of young people across Karnataka till January 26.

An attractive colourful  bands costing Rupees 10 each, are available in select retail outlets all over the state from January 10. The state wide campaign covers around 2000 colleges and aims to reach 20 lakh people.

The campaign ‘Vivek Band for Every hand- Be good – do good’ is an innovative concept developed by Bengaluru based trust ‘Samartha Bharata’ to provide a platform for young generation to serve the society.

Briefing the journalists today  in the press club,  Justice Shivaraj Patil said globally India is called ‘Youngistan’ due to the presence of huge population of youth, and the country will turn out to be ‘Yuva Rashtra’ by 2020.

“Merely being good is not beneficial to the society, but doing good makes all the difference. ‘Vivek Band’ inspires youth to follow in the footsteps of swami Vivekananda to build the glorious nation,” said Patil.

Pradeep Bharadwaj, President of the trust maintained that inspirational words of Vivekananda “They alone live, who live for others” will further motivates young generation in the campaign to dedicate themselves for the noble cause and charges them to be good and do good.

VivekBand pressmeet, January 6, 2015, Enarada.com
Brand Ambassadors for the ‘Vivek Band’ campaign, Justice Shivaraj Patil (Centre) and film actor Srinagara Kitty(second from left) displays the band by wearing it. Aparna Patwardhan, Malini Bhaskar (right), trustees of Samarthabharata, and Pradeep Bharadwaja, President also exhibits the band. Photo: WWW.ENARADA.COM

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