ENARADA, Bangalore, July 8, 2014
In an effort to make video content more affordable to a large base of mobile Internet users in the country, Tata Docomo, the unified telecom brand of Tata Teleservices, in partnership with YouTube and Apalya Technologies announced the launch of a video data plan called “YouTube Recharge”, a first of its kind in India.
The new YouTube Recharge plan, will enable mobile Internet users to enjoy full access to their favourite content, whether it is Bollywood music, educational videos and beauty tutorials on YouTube, or live TV programming on Apalya’s Mobile TV.
Research shows that online video consumption is pegged at 3.7 billion videos per month in the country. According to comscore, the total online video audience in India saw growth of over 70 per cent in 2013 with the average viewer watching 18 percent more videos and spending 28 per cent more time viewing.
About 40 percent of traffic on YouTube now comes from mobile phones and tablets, and the proliferation of smart phones in combination with affordable data plans can spur the growth of on-line video consumption in India.